Category : Marketing / Commercial
Expiry date : 06 Feb 2021
Responsibilities :
- Manage the Digital Marketing Team and oversee their respective tasks
- Set the team’s objectives and the strategic direction
- Collaborate with concerned parties to develop digital plans and strategies in line with brand positioning
- Build brand presence by creating and maintaining the brand pages
- Optimize and report on the performance of the digital campaigns
- Apply data-driven decision-making to digital channels and media buying
- Use digital strategies to generate e-commerce sales
- Plan and implement SEO and SEA strategies
- Plan and run social media advertising
- Create email campaigns
- Create website, and update and configure existing corporate and e-commerce websites
- Stay up to date with Digital Marketing trends to ensure relevance
Education/Experience :
- Bachelor’s Degree in communication or Marketing
- An additional Certification in Digital Marketing is an advantage
- Five years’ experience in similar position is required
- Comfortable with Facebook Analytics, Google Analytics, Google Search Console and Google AdWords
- Knowledge of UI and UX, and experience with MailChimp
- Familiar with email segmentation and personalization
Additional Competences :
- Excellent communication skills in English, French and Creole
- Ability to work with tight deadlines
- Proactive, good organizational skills and conversant with Microsoft Office tools
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